A guide to summer's hottest scents - Steen & Strøm 1797

A guide to summer’s hottest scents

From Dior’s interpretation of a French Riviera icon, to Jo Malone’s collection of British country-fair classics, there’s almost too many brand new summer perfumes to treat yourself to this season. Because if we can’t get on a plane to some sunshine at least we can take our nose there with a zesty, summer-ready perfume that brings the holiday to us.

It’s a psychological shift, certainly, as the atmosphere gets steamier and sultrier–who wouldn’t want to pivot into the breezy and bright? But it’s also chemistry: Fragrance molecules evaporate and rise into the air more rapidly in heat, so scents become more noticeable and smell more intense. That’s why the smoky, woody, spicy spritz you might have loved in winter suddenly makes you want to open a window, and why marine, green, and floral notes that seemed negligibly lightweight in January are exactly the right pitch for July. “You have to think of a perfume like you think of garments,” says renowned perfume maestro Frédéric Malle. “Some are fresh and light, to be worn in the summer or as something intimate in the winter. And some are warm, soothing, but probably too heavy for the summer, except at night.” Because perfume, like fashion, is about self-expression, there are no rules. But consider these suggestions for finding, and wearing, your perfect seasonal sillage.

TOM FORD ‘SOLEIL BRULANT EAU DE PARFUM SPRAY’

A sun-kissed floral fragrance warmed by amber that captures the sensation of golden rays on naked skin.

MAISON MARGIELA ‘REPLICA BEACH WALK EAU DE TOILETTE’

Ocean breezes are laced with effervescent citrus, milky coconut, and clean cedar wood.

DOLCE & GABBANA ‘LIGHT BLUE ITALIAN LOVE’

Reminiscent of late afternoon walks in the shade of lemon trees, zesty notes settle into a soft woody scent with hint of musk.

JO MALONE ‘CRYSTAL CAMPION COLOGNE’

Crystal Campion brings forward memories of summer days spent exploring secret beaches, with sparkling notes of blackcurrant, rose and violet.

ACQUA DI PARMA ‘BLU MEDITERRANEO BERGAMOTTO DI CALABRIA’

It wouldn’t be a summer fragrance round-up without Acqua di Parma, famous for their citrusy, Mediterranean creations. Their newest one combines ginger, vetiver, musk and – of course – citrus to form a bright and spicy creation.

DIOR ‘EDEN ROC’

Created as an homage to the iconic Hotel du Cap-Eden-Roc, this investment fragrance is worth every penny for each drop of liquid if you can’t get away this year. It’s salty but warm, Mediterranean but the tiniest bit tropical too (that’ll be a micro-dose of coconut). Intoxicatingly summery, we defy anyone not to fall in love with this.

YSL ‘LIBRE INTENSE’

‘Intense’ versions of perfumes can often be smoky and strong, so quite wintery. This one though goes down the long, hot, summer route: vetiver and vanilla mixed with tangy tangerine. Perfect for those long overdue out-out evenings.

Shop the perfumes in store in the Beauty Hall and in the Dior Beauty Boutique.