TIME TO DARE - Steen & Strøm 1797

TIME TO DARE

For this year’s pre-fall we want to encourage people to dare. Dare to be different, dare to make bold choices and dare to stand up for yourself. During the campaign we will highlight the biggest fall trends, exciting news from brands in store, as well as focusing on circularity in fashion with a pop-up during Oslo Runway featuring Fretex Arkivet and ESP. The fall is our favorite season when it comes to fashion, be prepared and use this time to dare.

This season’s trends:

Tux Season, Horse Girls, White Tanks, Touchy Knits, New Femininity, ’80s Baby, Party People, Barbie Core, Back to Black, Highlighters, Long Lengths, Huge Pants, Rip-and-Repair, Monster Puffer

TUX SEASON

The enduring chicness of Le Smoking is no accident. A woman in a tuxedo is something to behold, and now her options are endless. From super slim to slightly oversized, or paired with a baseball cap—it’s officially tux season.

GET THE LOOK:

HORSE GIRLS

Designers have proven their affinity for taking inspiration from upper-crust leisure activities: tennis, golf, and, of course, all things equestrian. An unbridled love of horse girl culture currently reigns—if you’ll excuse our proliferations of puns—in the form of single-breasted jackets, slim trousers, knee-high boots, and anything else suitable for a weekend in the English countryside.

GET THE LOOK:

THE GREAT WHITE TANK

Designers are going back to the drawing board. A literal tabula rasa. And leaning into the power of a great white tank top. Perhaps throw a logo on it? Or keep it bare. But the point is, this must-have pairs well with just about everything and there’s a certain power in its ease. Ever tried too hard and looked longingly at the girl in jeans and a tank top wishing you’d done less? She showed up at Bottega Veneta and now we all want to be her, too.

 

GET THE LOOK:

KNITWEAR THAT BEGS TO BE TOUCHED

Comfortable knitwear gets a come hither spin for fall 2022—and not in the way you think. Fluffy, brushed mohairs, angoras, and wools seen at Loewe, Hermès, and Kiko Kostadinov are the types of fabrics you can’t help but stroke. These are sweater dresses best shared.

GET THE LOOK:

MODERN FEMININITY

Of course, there is no one definition of femininity; it’s entirely subjective. But the mood dominating the runways is one of light colors, perhaps a feather, something diaphanous and lingerie-inspired. In other words, we know it when we see it.

GET THE LOOK:

’80S BABY

If you’re looking for glamour, look no further. The ’80s are back—and bolder—and redder than ever. Embrace oversized proportions and epic glitz in looks meant to be immortalized on film. It’s giving old-school Valentino red.

GET THE LOOK:

PARTY PEOPLE

What I have particularly enjoyed from this slew of after-dark looks is the uniqueness and nonconformity of each. It speaks to a time when individuality was more interlinked with party culture, finding your tribe and heading to a place where you could be celebrated for your differences.

GET THE LOOK:

BARBIE CORE

Ever since it was announced that Barbie would become a film, the Internet has been devouring every piece of content and news around the project. Photos from the set, went viral quicker than you can say, “let’s go party,” and now it seems like the color and aesthetic of the doll of the moment are taking over fashion. Lately, every red carpet features a Barbie-pink look, and it’s hard to scroll through Instagram without feeling like you’re walking the aisles of FAO Schwartz.

GET THE LOOK:

BACK TO BLACK

Speaking of parties, evenings, and after dark, the designer’s message is clear: It’s time to get back to black. But before you let intrusive thoughts of anything simple cloud your judgment, take note that these looks include some capital-S sparkle. Layer on the paillettes and shimmer like the night sky.

GET THE LOOK:

JUST THE HIGHLIGHTS

The color story happening on the fall runways is pulled directly from your top desk drawer—borrowing the unabashed brights of your favorite highlighters. Whether you want to make an impact in bright yellow, magenta, or green—this trend isn’t for shrinking violets.

GET THE LOOK:

LONG LENGTHS

The silhouette of the moment is extra long and close to the body—though not uncomfortably so. It’s less about showing every curve and more about creating a long line. After so many seasons of baggy and oversized-only proportions, it feels right on time.

GET THE LOOK:

HUGE PANTS

It’s a secret to no one that pants have been getting wider and wider over the last couple of seasons. Y2K aesthetics taking over fashion and the Gen Z vs. Millennials/skinny-or-flared jeans debacle is partly to blame, with relaxed tailoring and oversized fit trends taking the rest of it. Fall Fall 2022, though width and volume in trousers have reached a new frontier.

GET THE LOOK:

RIP-AND-REPAIR

Vintage and second-hand have taken over fashion and street style the past few years. There’s nothing cooler today than wearing an archive piece by an iconic designer (Rihanna knows a thing or two about that), and few things are more rewarding than finding a perfectly worn-in piece at your favorite thrift store. For this upcoming fall, fashion is looking to replicate the feeling of a perfectly aged sweater through remixing their precious knits.

GET THE LOOK:

MONSTER PUFFERS

Fashion loves rich-people hobbies as a source of inspiration, particularly winter sports (you can’t blame them, nothing sounds chicer than après-ski). Last Fall, we saw an endless amount of quilting come alive on puffer jackets for men and ski suits for women, and it seems like for this Fall the quilting obsession continues.

GET THE LOOK: