New pop-up: Gugguu

Gugguu is a premium brand focused on children's fashion, and they are now back at Steen & Strøm on the 5th floor.

Gugguu is a Finnish company that was founded in 2012 by two sisters, both as mothers who were in the market for high quality and stylish children's wear that would last time and wear and that was made sustainably. In their search, they started to ponder the possibility of building a company that would solve this problem.

The Gugguu brand is a statement of responsible fashion. The brand will always communicate in a positive manner but say things how they are. Gugguu respects children and their individuality and has become a trusted brand for parents for showing care and style.

Guggulu is not just a brand for children’s wear but an invitation to a community of caring parents. Gugguu, who will turn 10 next year, has inspired thousands of parents with his collections and events. Gugguu POP UP Shop at Steen & Strøm, 5th floor - 23rd of December.