UGG

UGG has now opened a new pop-up on the 3rd floor at Steen & Strøm. Here you will find a large selection of clothes, shoes, and accessories for both men and women. UGG was founded in 1978 by Perth-born Brian Smith and Doug Jensen, inspired by the sheepskin footwear famous in the Australian surfing community to create their styles. Originally stocked uniquely in Southern Californian surf shops, the label began to gain recognition in 1994 when its Classic boots were worn by the USA winter sports Olympic team, becoming synonymous with West Coast glamour in the 2000s. Keep an eye out for effortless off-duty staples crafted from high-quality materials, including Twinface and Toscana shearling.